HBO Max begins its rollout in Europe starting October 26, with customers in Sweden, Denmark, Norway, Finland, Spain, and Andorra being the first six European countries where the all-new streaming experience will be available. The phased rollout will continue in 2022, with HBO Max becoming available in Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, and Slovenia. Additional territory launches are also planned for next year.
HBO Max will be available to new customers and existing customers of HBO España, HBO Nordic, and HBO Go (billed either directly or via eligible partners).
In May this year, HBO Max celebrated its first anniversary in the U.S., and in June, it launched in 39 territories across Latin America and the Caribbean, marking its first availability outside the U.S.
HBO Max will be unveiled to subscribers in Europe during a virtual launch event in October, where customers will get a first-hand look at the content offerings and the intended price points for the service.
“This is a historic moment as HBO Max lands in Europe,” said Johannes Larcher, Head of HBO Max International. “WarnerMedia movies and series like Harry Potter, Game of Thrones, and The Big Bang Theory are passionately consumed by fans all across Europe, and HBO Max has been created to provide them with the most intuitive and convenient viewing experience to watch these and a diverse range of other amazing titles.”
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