At first glance I am sure many of you are thinking that Marvel's heroines will be starring in trashy novelizations on par with the Fabio laden romance novels we on supermarket shelves and in you local bookstore .The fact is that its an untapped market that Marvel is testing out. I think they will find success since they can broach more mature subject matters and give some of these heroines a new vehicle for exposure. We’ll be watching this closely since it will surely raise a few eyebrows. I for one am curious to see how male and female comic book readers react once this hit the shelves.
HYPERION BOOKS DIVES INTO THE MARVEL UNIVERSE TO PUBLISH TWO NOVELS STARRING FEMALE SUPER HEROES,AVENGERS’ SHE-HULK AND X-MEN’S ROGUE
New York, NY, February 7, 2013 – Hyperion Books and Marvel Entertainment today announced plans to partner and publish two action-packed novels featuring popular Marvel Super Heroes. Scheduled for release in June, both novels showcase strong, smart heroines seeking happiness and love while battling cosmic evil.
She-Hulk, Marvel’s much-beloved comic book heroine who shares her cousin Bruce Banner’s ability to transform into a hero of incredible power, comes to life in a page-turning novel. In The She-Hulk Diaries, Jennifer Walters, aka She Hulk, juggles climbing the corporate ladder by day and battling villains and saving the world by night—all while trying to navigate the dating world to find a Mr. Right who might not mind a sometimes-very big and green girlfriend.
The second novel, Rogue Touch, features one of the most popular X-Men characters, Rogue, a young woman trying to navigate the challenges of everyday life and romance—except that her touch is deadly. After accidentally putting her first boyfriend in a coma, she runs away from home where, she meets the handsome and otherworldly James and sparks fly. Like Rogue, however, James’ life is hardly simple. To elude his mysterious and dangerous family, James shaves his head, dons all black. Stealing a car, they head out on the highway and eventually, Rogue has to decide whether she will unleash her devastating powers in order to save the only man alive who seems to truly understand her.
The announcement was made by Hyperion’s Editor-in-Chief Elisabeth Dyssegaard. Of the deal, Dyssegaard says, “Marvel has had tremendous success with recent hit movies and we think it’s a great time to explore what happens to super heroines when they are dropped into traditional women’s novels.”
“It’s exciting to see Hyperion bring two of our most beloved female super heroes, Rogue and She-Hulk, to life in ways you’ve never seen before,” said Ruwan Jayatilleke, Associate Publishers/SVP, Marvel Entertainment. “Whether you’re a long time fan of Marvel or new to our Super Heroes, these novels deliver exciting stories that will capture your imagination.”
Founded in 1991, Hyperion publishes general-interest fiction and non-fiction hardcover, eBook, trade, and mass-market paperback titles. The company publishes about 80 combined hardcover, original eBooks, and paperbacks a year, and offers many of its titles as audio books. Hyperion is the adult trade book publishing unit of the Disney/ABC-Television Group, which is part of The Walt Disney Company.
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.